Friday, September 23, 2011

The Real Deal goes daily

"When I am working on a problem I never think of beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong." — Buckminster Fuller

My good friend, communications guru John Ettorre, spoke yesterday to a sold-out City Club audience about communicating on web.   The program was sponsored by the local International Association of Business Communicators chapter.

It was John who back around turn of the century began to hound me about starting a blog. John was already producing Working With Words, which I thought was Cleveland's most interesting blog. Like his talk yesterday, WWW was consistently entertaining, informative, unpredictable and thought-provoking.

It took me until April 2003 to set up The Real Deal online, and another two years before my first post. My output since then has been mostly sometimes intense but too often sporadic, at least according to my three fans.

I learned sometime ago that the best way to get yourself to do something is to put yourself on front street, where everybody can see if you retreat or renege.

So beginning today, and for at least through the end of this year, I am a daily blogger. There will be fresh content here every day, Sunday through Friday, and sometimes on Saturday [check back tomorrow].

The pieces won’t always be column-length essays, or investigative. They certainly won’t all be about Richmond Heights. [I hear you, Anonymous Commenters 1-5.]

Sometimes a post may only be a thought or quote for the day, such as the Fuller quote above, which I was delighted to find on the back of Dyan Sutton’s business card. Dyan and I were virtually introduced by Ettorre [connecting people is one of his favorite things to do]. Check her out at if you need help with branding, marketing strategy, or creative design.

Because I am posting on a schedule, I will not as a rule continue to send email notifications. Google limits how many emails I can send and the time I spend managing the list I can put into the product.

Over the weekend I will see how to add a feed or whatever it’s called so that those of you who choose can automatically receive notice whenever a new post appears.

I want to thank all of you who have been readers, frequently or otherwise. A special shout-out to all of you who have taken the time to comment, anonymously or otherwise. I hope that I can continue to be worthy of your time and your trust.


Anonymous said...

Well, this is VERY good news. I hope you can keep up because I like hearing what you have to say. And new content is key to building an audience. Good luck! (THis is Anastasia. I only post as anonymous because the other options are hard to navigate and often reject me after much trying. I just got for the quickest)

Dyan Sutton said...

Good luck with your blogs. John Ettorre has inspired many of us in some way or another. And thank you for mentioning me also. What a nice goal for us all to get up everyday and do or say something that will inspire someone else! It would be a better world.

Anonymous said...

You have an hour and a half to post. Get going.